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Program Director

Part-time position 15-20 hours per week

Summary

The Program Director works closely with the Marketing and Staff Manager to develop and implement strategies for IYI’s programs, workshops, and communications. This role secures appropriate and relevant workshops, oversees digital content, tracks performance, and helps promote programs and presenters. The Director also maintains an active, in-person part-time presence at the Institute.

Key Responsibilities

  • Secure presenters, workshops, and special programs – all Yoga-related
  • Develop annual marketing goals and execute a strategic plan
  • Engage, screen, and book new, existing, and past presenters
  • Manage and update the master marketing calendar
  • Lead monthly meetings to review data and plan campaigns
  • Maintain a style guide for branding and messaging
  • Share and amplify content from presenters and partners
  • Oversee creation of print and digital promotional materials
  • Write and edit content, including blogs, announcements, and general promotional platforms

Collaboration

  • Work with Teacher Coordinator, Marketing Coordinator, and Director of Teacher Training to promote events and classes
  • Coordinate with Front Desk Staff on upcoming programs

Required Skills

  • Excellent interpersonal, social, and communication skills
  • Understanding of sourcing new and existing Yoga programs and workshops
  • 2+ years of senior-level marketing and communications experience
  • Strong knowledge of content management systems
  • Experience with website content and design; usability expertise a plus
  • Proficiency in design, sound, and video editing tools
  • Ability to manage a comprehensive marketing calendar
  • Skilled in using Google Workspace (Docs, Sheets, Forms, Calendar, etc.)
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Embark on a journey of self-discovery and transformation with [program name], a unique session designed to [main purpose/goal]. Through a blend of [key elements such as guided Yoga practice, breathwork, interactive discussions, or creative techniques], this program provides practical tools to [specific benefits or applications]. Participants will explore [key learning areas], gaining insight into [specific focus of the workshop, such as emotional balance, mindfulness, or creative self-expression]. This immersive experience is crafted to help attendees [personal growth outcome, e.g., cultivate inner peace, enhance creativity, or deepen their connection to their true self]. By the end of this session, participants will walk away with:
  • New techniques and practical applications to integrate into daily life.
  • A deeper understanding of [program topic] and its impact on overall well-being.
  • A personal experience of [specific practice or skill] to support continued self-growth.
This program welcomes [target audience, e.g., all levels, beginners, or advanced practitioners] and is designed to meet you exactly where you are. Whether you’re looking to [specific goal or transformation], this experience will guide and inspire you on your path. Join us and take the next step toward [final motivational call to action, e.g., deepening your practice, discovering new insights, or unlocking your inner potential].